Overview: November 11 | November 12 | November 13
Thursday, November 12, 2009
8:00 a.m. - 9:00 a.m.
Registration
» Room: in front of Gaudí 3 (expo room)
9:00 a.m.- 9:15 a.m.
Welcome
Jeanniey Mullen, Founder, Email Experience Council; Global EVP & CMO, Zinio; Global EVP & CMO, VIVmag
will kick off EEMC.
» Room: Gaudí 4 (plenary room)
9:15 a.m. - 10:15 a.m.
Plenary Session
Europe vs. USA: Overview of the Email Market
Email is a big component of marketing efforts by both European and US marketers. Despite similar growth for the two regions, there is a divergence in terms of trends: The use of segmentation and analytics is still growing in Europe as UK and EU marketers tend to have significantly smaller lists than their US counterparts.
Using email for retention is a trend that crosses borders. Gain an overview of the similarities, differences and convergences in email marketing from one of the leading experts.
David Daniels, Vice President and Principal Analyst, Forrester Research
» Room: Gaudí 4 (plenary room)
10:15 a.m. - 10:45 a.m.
Networking Break
» Room: Gaudí 3 (expo room)
10:45 a.m. – 11:45 a.m. Concurrent Sessions
Email and Retail: The Intersection of Mobile, Social, Promotional and Transactional Conversations
For retailers, a well-thought out and executed e-communications strategy is paramount to In-store and eCommerce success. In this session, hear from leading digital service providers who support many of the worlds leading retail brands on best practices and strategies for online and offline retailing. Learn how their clients are optimizing their messaging strategy and executing customer and prospect communications via mobile, social, promotional and transactional email channels?
Moderator:
Bruce Biegel, Managing Director, Winterberry Group
Speakers:
Volker Wiewer, Chief Executive Officer, eCircle
Tim Suther, Senior Vice President, Acxiom
Ian Hitt, Managing Director, Epsilon International EMEA
» Room: Granados (break out room, 1st floor)
Case Study: A Study in the Multi-lingual, Global Approach
Deploying email campaigns in seven languages including Japanese and Chinese and communicating through multiple time zones inter-departmentally is no small feat. It’s no wonder InterContinental Hotels Group boasts numerous award-winning global email efforts. Hear how they do it – the opportunities and challenges – and ultimate goals of this truly global email effort.
Speaker:
Charlie Aspey, Senior Email Marketing Manager, International Hotel Group
» Room: Gaudí 4 (plenary room)
11:45 a.m. - 12:30 p.m.
Plenary Session
Interview
Selling by Serving. How Icelandair Uses Email Marketing to Keep Customers Coming Back
Icelandair, like many companies that do business in multiple countries, faces the dual challenge of maintaining consistent branding and messaging while providing local marketing managers the ability to send information to customers that is locally relevant such as Icelandair schedules and special promotions. To solve this problem, Icelandair implemented new software technology that transformed its email marketing strategy from a decentralized model to a centralized model that gave the airline central control over branding, messaging, and subscriber database management without limiting the ability of regional marketing executives to localize content as needed.
In this special presentation, Katrín Erna Gunnarsdóttir of Icelandair and Peter McCormick of ExactTarget discuss how Icelandair overhauled its email marketing strategy in 2008 and are now using email to serve customers better by delivering information that is timely and relevant. With email as the “backbone” of one-to-one marketing and customer service operations, Icelandair has dramatically improved the customer’s experience with their brand and is now benefitting from record customer loyalty.
Learn how Icelandair managed the transition to its new email marketing approach and how it tackled important issues on the political front to ensure all Icelandair regions would buy in, and on the technical front to ensure the right tools and automation were used to make the new approach manageable.
Peter McCormick, Co-Founder and General Manager, ExactTarget Global
Katrin Erna Gunnarsdóttir, Project Manager, Web Marketing & Business Development, Icelandair
» Room: Gaudí 4 (plenary room)
12:30 p.m. - 1:45 p.m.
Lunch & Networking Break
» Room: Gaudí 3 (expo room)
1:45 p.m. - 2:45 p.m. Concurrent Sessions
Compliance and Reputation: Two Key Pillars for Your Company
Whether you are an ad network, advertiser, publisher or email service provider, compliance is one of your mantras. In the US, the CAN-SPAM Act regulates commercial email and fulfill the promise of an email marketplace. In Europe, each country has its own governing laws. Learn what else you need to know for your email marketing campaign?
Moderator:
James O'Brien, Director of Marketing, LashBack
Speakers:
Jim Fosina, Co-Founder and CEO, Fosina Marketing Group
Reinhard Janning, founder and Managing director, ASERVO Interactive
Dennis Dayman, Chief Privacy Officer, Eloqua
» Room: Gaudí 4 (plenary room)
Email marketing strategy based on the life cycle of the customer
Wehkamp.nl is the number one retailer in Holland’s home shopping market, with a huge customer base and a diverse list of products. wehkamp.nl found it challenging to answer the question “what do our customers want?” We found the answer to this question: Individualized Lifecycle Marketing! From cradle to grave, we help serve our customers needs based on their behavior, increasing conversion and customer satisfaction. We will give you tips on how you can implement this for your E-mail marketing strategy.
Esther Tapper, Email analyst, wehkamp.nl
Ferdinand Schilder, Email marketeer, wehkamp.nl
» Room: Granados (break out room, 1st floor)
2:45 p.m. - 3:15 p.m.
Networking Break
» Room: Gaudí 3 (expo room)
3:15 p.m. - 4:00 p.m.
Plenary Session
How to Be Relevant and Get Your timing Right
In today’s economic climate getting subscribers to open and interact with emails is more important than it has ever. Email marketers are always being advised to send email at the right time and to be relevant. Is there a best time to send your email? How can you be relevant all the time? Dela Quist examines these questions and shares his experience on two of the hottest topics in email marketing.
Speaker:
» Room: Gaudí 4 (plenary room)
7:30 p.m. - 10:00 p.m.
Networking Dinner »
Over 100 delegates consisting of CEO’s and other board members from International leading companies will join this dinner which is the perfect opportunity to share ideas and meet interesting people in your industry. Dinner will take place in the beautiful dining area of Hotel Arts Barcelona overlooking their beautiful terraced gardens and wonderful sunset. A great networking dining experience.
» Venue:
Hotel Arts Barcelona
Café Veranda
Marina 19-21, Barcelona 8005 Spain
Dress code: business casual
Register now
Non-members:
€1195,-
DMA / eec Members:
€1095,-
Including a two-night stay @ Hotel Arts, Barcelona
*Prices do not include 16% VAT
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Why get involved?
The European Email Marketing Conference is the European leading platform where Email marketers gather for insightful case studies, future development of Email marketing and networking with industry peers... More »
