European Email Marketing Conference | 1-3 November 2010 | LONDON

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European Email Marketing Conference

Monday, November 1st
1:00 PM	5:00 PM	Workshop #1 Ready, Steady Email!	Workshop #2 Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement
12:00 PM	1:00 PM	Lunch
6:00 PM	7:30 PM	Kick-off Reception

Tuesday, November 2nd
8:45 AM	9:45 AM	Building a World-Class Email Marketing Function Opening Keynote Ted Wham - VP, Customer Relationship Marketing, Orbitz Worldwide
9:45 AM	10:15 AM	Coffee Break
		Email Optimization	Acquisition & Retention	Innovations
10:15 AM	11:15 AM	The better the landing page, the better the email campaign	Key strategies to drive customer engagement	The perfect digital blend: Engaging customers through Email, SMS and Social Media
11:30 AM	12:30 PM	Create smart segmentation to deliver the maximum ROI	Business case Experian / CheetahMail	Digital Channels: Not Either or but Which, What and When
12:30 PM	1:45 PM	Lunch
1:45 PM	2:45 PM	Eye popping email designs, copies and strategies	Don’t be Mr Average: excellence in email marketing	The power of social sharing through Email
2:45 PM	3:15 PM	Break in the Exhibit Hall
3:15 PM	4:00 PM	General Session
4:00 PM	5:00 PM	Dorianne Richelle - Head of Consumer Online, Vodafone
6:30 PM	8:30 PM	Networking Dinner

Wednesday, November 3rd
9:00 AM	10:00 AM	Using Email to Create Radical Aggregation of Marginal Gains Opening keynote David Hughes - Founder, The Email Academy
10:00 AM	10:15 AM	Coffee Break in the Exhibit Hall
		Email Optimization	Acquisition & Retention	Innovations
10:30 AM	11:30 AM	Questions to Ask Your ESP: What Do You Mean My Message Was Blocked as Spam?	Grow and Retain Your Email Database Through Web Capture Strategies!	Global Email Marketing Strategies to Grow Your Business
11:45 AM	12:45 PM	Integrating Email & Social Media: Approaches, Tests and Strategies That Work!	Putting Email Newsletters at the Center of Your Email Marketing Strategy	Inside the Mind of the Consumer
12:45 PM	2:00 PM	Wrap Up/Lunch

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