Presentations
Thursday, November 12, 2009
Europe vs. USA: Overview of the Email Market (4,60 MB)
David Daniels, Vice President and Principal Analyst, Forrester Research
Email and Retail (2,12 MB)
Moderator: Bruce Biegel, Managing Director, Winterberry Group
Case Study: A Study in the Multi-lingual, Global Approach (4,14 MB)
Charlie Aspey, Senior Email Marketing Manager, International Hotel Group
Selling by Serving. How Icelandair Uses Email Marketing to Keep Customers Coming Back (5,45 MB)
Peter McCormick, Co-Founder and General Manager, ExactTarget Global
Katrin Erna Gunnarsdóttir, Project Manager, Web Marketing & Business Development, Icelandair
Compliance and Reputation: Two Key Pillars for Your Company (745 KB)
Moderator: James O'Brien, Director of Marketing, LashBack
Email marketing strategy based on the life cycle of the customer (12,2 MB)
Esther Tapper, Email analyst, wehkamp.nl
Ferdinand Schilder, Email marketeer, wehkamp.nl
How to Be Relevant and Get Your timing Right (517 KB)
Dela Quist, CEO, Alchemy Worx
Friday, November 13, 2009
It's You and Me Against the Spammers (3,45 MB)
Mark Risher, Senior Director of Product Management and “Spam Czar”, Yahoo! Mail
Email 3.0: Living on the Edge (3,55 MB)
Peter Horan, Chairman and Chief Executive Officer, Goodmail Systems
Law and Order of EU Email Marketing (1,41 MB)
Ivo Ivanov, Attorney at law & General Corporate Counsel, eco – Association of the German Internet Industry
Law and Order of EU Email Marketing (139 KB)
Carlos Pérez Sanz, Lawyer at Landwell - PricewaterhouseCoopers
Digital Decisions: When to use email, social, mobile or online to communicate clearly (1,81 MB)
Jeanniey Mullen, Founder, Email Experience Council; Global EVP & CMO, Zinio; Global EVP & CMO, VIVmag
The Deliverables of Deliverability (1,85 MB)
Moderator: Katherine Pay, Managing Director, Ezemail UK ltd.
Tips & Tricks of E-mail Marketing (1,57 MB)
Rob Woelinga, Owner, Dialoogtrainers.nl
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